Title
Now you know the importance of writing the blog by previous article. So what next? What should you write about on your blog?
Some of this information is sought by the consumer prior to purchasing a home. Some of it is sought once they are settled in afterwards. Delivering this information in either instance enhances the brand of the real estate agent as the local expert.
“your potential clients aren’t going online looking for a real estate blogger; they’re online to get information about the real estate market you serve.”
Here topics you should write:
- School information
- Subdivision profiles
- Neighborhood architecture
- Tips for buying or selling
- Entertainment options
- Local businesses
- Neighborhood profiles
- Transportation
- Employment opportunities
- Nightlife
- Childcare
You do not have to blog about all real estate, all of the time. Someone who is searching online for their next home is also likely searching for information about the area. So if you show up as someone who knows a little something about the local shopping, the parks, the hot potato political issues, the area history, the schools, the commercial development and the restaurants, you will come across as an more credible area expert.
If a reader stumbles onto your blog and reads a few posts, he will feel as if he knows you already, which builds loyalty. Many bloggers report that their new clients tell them they had been reading their blogs for months or even years before making contact.
How can you get more ideas to write in your blog?
Is to start blogging, you will find inspiration everywhere. It is the curse of the obsessive blogger that blogging voice in your head that always composing your next blog. As an agent, you should carry around a little notebook or scratch pad to record their ideas for blogs as they go about their business day; you will be surprised how many topics occur to you once you have been blogging a little while.
How to write a blog post?
Here are the three primary components of a blog post: the title, the content (the body of the post) and the tag (or category).
- The Title: it tells your reader what they are about to read and it serves as an important component in getting your post to rank well in the search engines.
- The content: this part where you actually deliver that unique knowledge that makes you the local expert. In one article you should write between 300 and 500 words with repeating the keyword phrase of your post 2% to 4% of the time.
- The tag: keep in mind that your tags are a great way to group similar information together, so make a concerted effort to ensure that your tags are clean and easy to understand. Try to avoid simple duplications such as using a singular word one time and plural version of the word the next time.
Just one well-written blog can immediately begin to rank on the first page of Google for its topic, sometimes within 24 hours.
mrleenote 