Four Steps to Attract People to Support Your Real Estate Business

Real Estate Business

Don’t want to cold call or knock on strangers’ doors? Tired of spending your marketing dollars on farming materials or pay-per-lead programs? Starting to wonder if your friends really appreciate your frequent reminders to send business and referrals?

STEP ONE

Making a list of everyone you know and enter it into a contact management system. As you are putting together your very first list, or reorganizing the one you have, you will probably notice that there are two general categories of contacts, the first being those in your social network and the second being, well, everyone else who knows you and knows that you sell real estate.

STEP TWO

Writing an interesting, relevant, non-salesy announcement or reconnection letter to everyone on your list. Your friends have lots and lots of choices when it comes to real estate agents. Do not count on their loyalty just because you send them letters on a regular basis thanking them for their support and begging for their referrals. If you can speak intelligently and usually hold your listener interest, then you can transfer that ability to paper.

STEP THREE

Creating a business plan and set goals for yourself. All you need to do is sit down and think of activities you enjoy that include people you already know or increase the likelihood that you will meet new people. And then decide how many times a week, a month, a quarter or a year you are doing to do these activities.

“if you are a great real estate agent who stays in touch with the people you know without ever making a nuisance of yourself, you are way ahead of your competition.”

Here are some items:

• Lunch, coffee, dinner dates.
• Personal phone calls, personal emails, handing out business cards.
• Collecting business cards, collect business cards and adding names to your sphere of influence.
• Thank you cars and join a new group.
• Blogging and attend a community events.

STEP FOUR

Implementing your plan. It is pretty easy – just follow the plan! Schedule dinner dates, look for opportunities to pick up the phone and call people you know, spend half an hour every morning sending put personal emails. Keep your antenna up for opportunities to thank people. Accept invitations to parties and have a few of your own. Smile at people instead of avoiding eye contact.

The good news is that after a month or two of consciously following your plan, you won´t really need the plan anymore. You will be doing it naturally and you will be seeing results from it that will inspire you to keep it up.

So, the big picture… if you are a great real estate agent who stays in touch with the people you know without ever making a nuisance of yourself, you are way ahead of your competition. Your competition is made up of other great real estate agents and other real estate agents who stay in touch with their clients, but very few great agents who do a good job of staying in touch.

The Real Estate Buying Cycle

Real Estate Buying Cycle

First things first! Before you do anything else, you need to determine where the buyer is in his buying cycle. What criteria of house is he looking for? Budget rank, feature and amenities, neighborhood, hospital, and school district. After he find a dream house. What next! What you should know as real estate agent! This article will brief you how to do it from buyer´s house searching to closing the contract and getting the commission fee.

How agents approach and follow up with real estate customers?

“Research indicates that home shoppers begin the process phase one of buying a house about 4 to 6 weeks before the beginning of phase two, or 6 to 8 weeks before the beginning of phase three.”

The real estate buying cycle consists of three phases:

• Phase One: Information Gathering
• Phase Two: The Search
• Phase Three: Escrow (Contract to Closing)

Research indicates that home shoppers begin the process phase one of buying a house about 4 to 6 weeks before the beginning of phase two, or 6 to 8 weeks before the beginning of phase three.

Phase One: Information Gathering

The buyer is thinking about budget, features and amenities, neighborhoods, and school districts. The customer is solidifying in his own mind, what he wants to buy. He chooses his search criteria and his budget. Most importantly, Phase One of the buying cycle is the only part of the process that customers want to do on their own.

Phase Two: The Search

It is at this point that real estate shoppers understand that they need a real estate agent to help them in the process of finding their dream homes. The customer wants to look at real live houses. He now knows what he wants and is out to find it.

So how do you become that agent? By being there! You need to be there at the precise moment the prospective buyer decides it is time to find an agent. That moment he calls duty desk and asks to see a house or picks up a home magazine and calls the listing agent or is out driving around looking at neighborhoods and decides to call the number on a sign.

Phase Three: Escrow

Beginning with the acceptance of the contract and moving forward to closing, there is the third and final phase of the buying cycle.

The selection of the escrow holder is normally done by agreement between the principles. Real estate agent may recommend as escrow holder so you have to understand the process and having it with you all the time.

The duties of an escrow holder include:

• Following the instructions given by the principals and the parties to the transaction in a timely manners;
• Handing the funds and/or documents in accordance with the instruction;
• Paying all bills as authorized;
• Responding to authorized requests from the principals;
• Closing the escrow only when all terms funds in accordance with instructions and provide an accounting for same: the closing or settlement statement.

76% of all buyers will work with the first agent they talk to. If you are first, the odds doing the deal are 3:1 in your favour.

What Can Real Estate Agents Write About to Demonstrate Their Expertise

Title

Now you know the importance of writing the blog by previous article. So what next? What should you write about on your blog?

Some of this information is sought by the consumer prior to purchasing a home. Some of it is sought once they are settled in afterwards. Delivering this information in either instance enhances the brand of the real estate agent as the local expert.

“your potential clients aren’t going online looking for a real estate blogger; they’re online to get information about the real estate market you serve.”

Here topics you should write:

• School information
• Subdivision profiles
• Neighborhood architecture
• Tips for buying or selling
• Entertainment options
• Local businesses
• Neighborhood profiles
• Transportation
• Employment opportunities
• Nightlife
• Childcare

You do not have to blog about all real estate, all of the time. Someone who is searching online for their next home is also likely searching for information about the area. So if you show up as someone who knows a little something about the local shopping, the parks, the hot potato political issues, the area history, the schools, the commercial development and the restaurants, you will come across as an more credible area expert.

If a reader stumbles onto your blog and reads a few posts, he will feel as if he knows you already, which builds loyalty. Many bloggers report that their new clients tell them they had been reading their blogs for months or even years before making contact.

How can you get more ideas to write in your blog?

Is to start blogging, you will find inspiration everywhere. It is the curse of the obsessive blogger that blogging voice in your head that always composing your next blog. As an agent, you should carry around a little notebook or scratch pad to record their ideas for blogs as they go about their business day; you will be surprised how many topics occur to you once you have been blogging a little while.

How to write a blog post?

Here are the three primary components of a blog post: the title, the content (the body of the post) and the tag (or category).

• The Title: it tells your reader what they are about to read and it serves as an important component in getting your post to rank well in the search engines.
• The content: this part where you actually deliver that unique knowledge that makes you the local expert. In one article you should write between 300 and 500 words with repeating the keyword phrase of your post 2% to 4% of the time.
• The tag: keep in mind that your tags are a great way to group similar information together, so make a concerted effort to ensure that your tags are clean and easy to understand. Try to avoid simple duplications such as using a singular word one time and plural version of the word the next time.

Just one well-written blog can immediately begin to rank on the first page of Google for its topic, sometimes within 24 hours.

Why Realtor Should Do Blogging

Real Estate Poster

BLOGGING, like social media, is a form of self-promotion that its proponents claim you must do if you are to survive in today real estate market.

Nowadays, social media like Facebook and Twitter are easy to post your information. So why do you need to do blogging? Social media platforms afford you the opportunity to disseminate your message to your followers like never before, but often that message cannot be summed up in a neat little package.

Explaining the loan application process, informing buyers of the importance of the inspection process or detailing the nuances of living in a particular neighbourhood would take hundreds of tweets or status updates and many people are not going to read its on social media; it looks boring but when you just write short status with long support to link then many people who are interesting in real estate will read it. Having this information in one good blog post is the key to providing this information to those who are seeking it.

Your blog works in a similar fashion, but each post taken on its own will in no way is mundane or irrelevant. Instead, each post has the potential to inform and educate past clients, potential clients and those who seek the information you are providing. And the totality of your blog will give consumers a clear and concise picture of how you do business.

Your blog works in a similar fashion, but each post taken on its own will in no way is mundane or irrelevant.

It is this kind of positioning that has clients seeking out the services of realtor to request that she be the person to list their home – instead of the more traditional way in which sellers have selected agents in the past: by interviewing multiple with. Her clients already feel comfortable with her, having obtained insight into how she operates his business through her blog. They are never startled by her pricing methods or what he asks his sellers to do prior to listing a home because they have already read about it in her blog.